We make brand and value ambassadors visible – from You to Iconic.

Transforming Personalities Into Iconic Brands.

Who we Are

At You2Brand, we empower companies and individuals to thrive in the digital age through groundbreaking corporate influence programs. Our multi-award-winning, results-driven concepts combine innovation with empowerment, Empowering professionals to lead, connect, and influence through authentic branding.

Authenticity and scalability are needed to create strategies that truly resonate.

Our approach is rooted in practical application, ensuring every solution we design is tailored to real-world challenges. Whether you’re a company looking to amplify your brand through employee ambassadors or an individual seeking to build a strong personal brand, You2Brand transforms your voice into influence and influence into impact.

Vision

To empower individuals and organizations to become authentic, impactful voices in their industries, shaping the future of communication and influence through personal branding and innovative ambassador programs.

Company Presentation Video

At You2Brand, we aim to revolutionize how people connect with their audiences by crafting authentic narratives, cultivating thought leaders.

Mission

At You2Brand, we aim to revolutionize how people connect with their audiences by crafting authentic narratives, cultivating thought leaders, and enabling organizations to leverage the power of personal branding. We transform individuals into influential brand ambassadors through cutting-edge strategies, tailored solutions, and unparalleled expertise, fostering trust, engagement, and growth in the digital age.

Dr. Irène Kilubi

Founder & Managing Director

My goal is to make organisations even better. My ambition is to increase the company value of my customers sustainably through satisfied employees.

Known From

Why Choose You2Brand?

Why Choose You2Brand?

At You2Brand, we empower your employees to become authentic, influential voices for your brand. Here's what sets us apart:

  • Tailored Programs: Every solution is customized to your unique needs, ensuring maximum impact.
  • Personalized Approach: Work directly with our senior team—no external trainers, just dedicated experts.
  • Award-Winning Expertise: Trusted by LinkedIn, Haufe, and leading brands, with proven results.
  • Diversity & Inclusion: We integrate all 8 dimensions of diversity, creating inclusive, powerful ambassadors.
  • Global Reach: 80% of our programs are delivered in English, tailored for international teams.
  • Authenticity & Innovation: We combine real connections with cutting-edge strategies to build lasting influence.
We don't just train employees—we transform them into ambassadors who lead with authenticity, foster community, and drive real change. Let's shape the future of corporate influence together.

What if you don't work with You2Brand?

Companies that don't collaborate with You2Brand face several challenges that can hinder their growth, visibility, and ability to attract top talent. Here are the key problems:

1. Lack of Personal Branding for Leaders

  • Problem: Executives and key employees struggle to establish a strong personal brand.
  • Impact: Missed opportunities to position themselves as thought leaders and build credibility in their industry.
  • You2Brand Solution: Tailored personal branding strategies to amplify their influence and authority.

2. Missed Corporate Influencing Opportunities

  • Problem: Companies fail to leverage their employees as authentic brand ambassadors.
  • Impact: Reduced brand visibility, weaker employer branding, and fewer connections with potential clients or talent.
  • You2Brand Solution: Comprehensive Corporate Influencing programs that empower employees to advocate for the brand.

3. Inefficient Use of Social Media (e.g. LinkedIn and Instagram)

  • Problem: Teams lack the knowledge or strategy to effectively use LinkedIn, Instagram and other platforms for professional growth.
  • Impact: Poor audience engagement, underutilized networks, and lost business opportunities.
  • You2Brand Solution: Expert guidance on content creation, engagement strategies, and building impactful profiles.

4. Difficulty Attracting and Retaining Talent

  • Problem: Weak employer branding makes it harder to appeal to top-tier candidates.
  • Impact: Higher recruiting costs and difficulty competing with brands with a strong online presence.
  • You2Brand Solution: Employer branding initiatives that position the company as a desirable workplace.

5. Limited Digital Presence

  • Problem: A weak digital presence fails to reflect the company's true values and strengths.
  • Impact: Reduced trust, fewer business inquiries, and limited market penetration.
  • You2Brand Solution: Strategic personal and corporate positioning that ensures a consistent and compelling online presence.

6. Reduced Employee Engagement

  • Problem: Employees feel disconnected from the company's vision and lack motivation to contribute beyond their basic responsibilities.
  • Impact: Lower productivity, higher turnover, and weak internal alignment.
  • You2Brand Solution: Programs that engage employees as active participants in the company's success.
Without You2Brand, businesses risk falling behind in the competitive landscape of personal branding and corporate influence. We equip you with the tools, strategies, and insights needed to unlock leadership potential, enhance your brand's visibility, and achieve lasting success.

Dr. Irène Kilubi

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Our team – Meet the experts

Jane Smith

Head of Marketing

My goal is to make organisations even better. My ambition is to increase the company value of my customers sustainably through satisfied employees.

Jane Smith

Head of Marketing

My goal is to make organisations even better. My ambition is to increase the company value of my customers sustainably through satisfied employees.

Jane Smith

Head of Marketing

My goal is to make organisations even better. My ambition is to increase the company value of my customers sustainably through satisfied employees.

Jane Smith

Head of Marketing

My goal is to make organisations even better. My ambition is to increase the company value of my customers sustainably through satisfied employees.

Jane Smith

Head of Marketing

My goal is to make organisations even better. My ambition is to increase the company value of my customers sustainably through satisfied employees.

Jane Smith

Head of Marketing

My goal is to make organisations even better. My ambition is to increase the company value of my customers sustainably through satisfied employees.

Awards & Recognitions

Corporate Excellence Award 2023

Recognized for transforming employees into powerful brand advocates while fostering an inclusive workplace culture and prioritizing professional development.

Digital Workplace Innovation Award 2023

Acknowledged for our commitment to employee empowerment through innovative corporate influencer programs and creating an inclusive workplace culture.

Employee Advocacy Leadership Award 2023

Honored for excellence in building a workplace culture that turns employees into authentic brand ambassadors while prioritizing their professional growth.

Social Impact & Innovation Award 2023

Distinguished for our innovative approach to employee advocacy and creating an inclusive environment that nurtures tomorrow's corporate influencers.

Timeline with Vertical Lines
01
Introduction to LinkedIn world
Positioning and strategy development
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03
Optimization of the LinkedIn profile
Commitment & relationship building
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05
Content Marketing Strategy
Storytelling
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07
Content Creation
Performance analysis and optimization
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Professional Profile

Professional Profile

FOCUS

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Employee Brand Ambassador Strategy, Community building & engagement, Personal Branding, Diversity (Age diversity)
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Has been advising companies, public institutions and scale-ups/start-ups on digital marketing, entrepreneurship/intrapreneurship and innovation for 8 years
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9 years of corporate experience at Amazon, BMW, Siemens Inhouse Consulting and Deloitte Consulting
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University lecturer, moderator and speaker at various conferences and events

TRAINING PROGRAMS

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Trainings, Workshops für: LinkedIn Learning Solutions, Haufe Akademie, Bavarian Academy for Business Communication, diverse Universitäten
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Zertifitizierte Systemische Trainerin für Erwachsenenbildung und Systemische Beraterin & Coach

SUCCESSES

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Personio: Top 15 HR Experts 2024
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Engage Awards: Nominated in 3 categories with Springer Nature 2024
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Business Insider: Top 25 future makers in Germany 2023
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Jury Member: Digital Media Award of the Federal Association for Digital Media 2023/2024, FAZ, Weconomy, IOD Award 2025
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German Brand Award: Corporate Influencer Program 2022 Bosch Rexroth in 2 categories
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w&v: Brand Communities Expert "10 people you should follow" 2022
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Online PC: Social Commerce: 12 Experts you should know 2021
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Zukunft Personal: ZP Face 2022 & 2023
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Xing: Top Minds 2020 - Personal Branding and Marketing, 2022 - Diversity, 2023 – Generations.

 

Corporate Influencer Programs

  1. Build A Corporate Influencer Program on your own with Our E-Learning Solution.

Empower Your Team to Lead the Way
Our e-learning program provides the tools, guidance, and resources to design and implement a successful Corporate Influencer Program independently.